Ideas change form. Our process stays connected.
Brand identity. Industrial design. Experiential design. We move ideas from strategy and concept through design, visualization, prototyping and execution. CXRE Lab is our separate research and experimentation arm.
Three core practices and CXRE Lab
Brand
Identity + Digital + Creative Direction
We build visual identities and digital systems with enough clarity to work and enough character to be remembered.
Start with purpose and audience. Develop a clear visual language, then test how it moves across digital and physical applications.
- Brand Strategy
- Visual Identity
- Creative Direction
- Art Direction
- Campaign Development
- Digital Design
- Websites
- Visual Systems
- Brand Experiences
- Content Direction
Industrial Design
Products + Objects + Prototyping
We develop physical ideas from early concept through form, visualization and prototype.
Observe everyday behaviour, explore form and material, and develop concepts through visualization and prototypes.
- Industrial Design
- Object Design
- Product Concepts
- Concept Development
- 3D / CAD Development
- Product Visualization
- CMF Exploration
- Prototype Development
- Design Research
- Manufacturing-informed Design
Experience
Space + Installations + Interaction
We turn ideas into environments and experiences people can move through, interact with and remember.
Think about the encounter first: how people arrive, move, interact and remember. Connect space, narrative and technology around that experience.
- Experiential Design
- Exhibition Design
- Installations
- Spatial Concepts
- Brand Activations
- Environmental Graphics
- Public Art Concepts
- Interactive Experiences
- AR / XR
- Retail Concepts
- Cultural Experiences
- Spatial Storytelling
CXRE Lab
Research + Technology + Experimentation
We prototype before there is always a brief, exploring new relationships between physical objects, technology and human behaviour.
Follow a question, make something testable and document what it reveals. Not every experiment needs to become a product.
- Kinetic Systems
- Responsive Objects
- Creative Technology
- Interactive Prototypes
- Artificial Presence
- AI Experimentation
- Creative Coding
- Physical Computing
- Machine Vision
- Human-Machine Interaction
- Material Research
- Industrial Design Research
- Emerging Technology
From the core, outward.
Understand
Start at the core of the problem: context, people, ambition and constraints.
Define
Turn research and conversation into a clear creative and strategic direction.
Explore
Sketch, design, prototype and test multiple possibilities.
Build
Develop the chosen direction across the disciplines the idea requires.
Refine
Test the details, resolve the system and prepare the work for the real world.
CXRE assembles specialized collaborators when projects require additional engineering, fabrication, development or production expertise.