club KIND.
A contemporary, emotionally aware brand world designed to feel expressive without becoming over-controlled.
A brand world with room for openness, expression and cultural connection.
Personality before perfection
The hand-drawn mark sets the tone: human, expressive and immediately recognisable. A character-led system gives the brand room to be playful without losing its identity.
A launch with its own voice
The launch campaign pairs loose illustration with bold typography and clear colour relationships. The posters share a recognisable tone while giving each composition its own energy.
Everyday expressions
The identity moves from printed pieces to apparel and carry objects, making the visual language part of the everyday experience of the brand.
A place for the brand
The storefront visualization extends the same language into a physical setting. It is a concept application, rather than documentation of a completed shop fit-out.
Current state
A completed identity system with applications across print and digital environments.
- Visual Identity
- Illustration
- Art Direction
Credits
CXRE Labs: brand identity and creative direction.