Cove Soda
A flavour-first world, from can to campaign.
This is an independent concept and pitch, not a commissioned project or an official collaboration with Cove. It explores how a Peach Mango flavour direction could translate across packaging, product imagery and social communication.
The packaging concept
The can is the anchor of the pitch: a strong vertical wordmark, a warm flavour palette and fruit-led illustration give the proposed Peach Mango direction immediate recognition.
A flavour-led launch
Two speculative ad directions move the can into a fuller visual world. Close-up fruit, condensation and confident messaging make flavour the central experience. Campaign copy is part of the pitch, not a verified product claim.
A social invitation
The college ambassador carousel explores a different tone: playful, social and built around participation. It demonstrates the range of the proposed campaign system; it is not an active recruitment programme.
Current state
Concept presentation only. The packaging, campaign messages and proposals shown are speculative and do not represent an approved Cove product launch, partnership or campaign.
- Packaging Concept
- Product Visualization
- Art Direction
- Social Campaign Design
Credits
Independent concept and pitch by Niyi Adeogun / CXRE Labs.
Not commissioned, approved or endorsed by Cove. Cove names and trademarks belong to their respective owners.