Art Direction & Tailored Artistic Illustrations
Category
Logistics and Courier Service Provider
Type of Client
Purolator Inc.
Client
Brief
Purolator tasked CXRE Labs with designing a box cover that captures the spirit of family traditions, togetherness, and shared holiday meals. The cover features a picturesque lighthouse on dunes, symbolizing the warmth and unity of Christmas gatherings. On the back, a vibrant sketch of PEI’s Mill River slip and slide evokes the joy of family traditions, with the inclusion of local lighthouses and sand dunes adding a distinct sense of place.
The final design successfully blended holiday warmth with local imagery, creating a memorable and heartwarming visual experience. The lighthouse and PEI's natural beauty evoked a sense of nostalgia, while the family-oriented theme brought a personal touch to the project. The design not only represented the spirit of the holidays but also strengthened Purolator's connection to the community by showcasing a familiar, beloved locale.
Result
Purolator
